Crafting Authenticity: A workbook for fostering meaningful connections between makers and patrons
Welcome to Crafting Authenticity, the workbook that connects makers and patrons! My name is Natalie, and like you, I am a fellow maker. I am the owner and founder of NEC Designs Ceramics, and I know the struggles and rewards that come with being a small business that produces handmade objects.
This workbook is different than many of the others you see. I created crafting Authenticity because I have seen a lot of coaching for service-based businesses, but not much for product-based, and even less for handmade product-based businesses. My goal with this workbook is to give you the tools to connect with your current and potential customers on a deeper level. This guidebook will help you break down the meaning and value behind your business and products and learn how to share that message with your customers (patrons, as I refer to them in the book), allowing them to connect to your products on a deeper emotional level. When people connect to and establish meaning with a product, they tend to want to buy it even more, cherish it for longer, and care for it better.
The suggestions in this book have been formulated from months of primary and secondary research to determine what customers value and why they cherish certain items over others. With this workbook, I hope to help you learn practical ways to engage with customers, teach them about your products and business, and connect with them to generate loyalty and long-term support.
Fully immersing yourself in this 46-page workbook is guaranteed to help clarify your brand storytelling and increase your community around your business. This workbook supplies you with practical and actionable information and gives you some space to brainstorm. Dig deep to truly connect with your customers once and for all!
So what are you waiting for? Let's get started!
